Decide what to build. Then get it built once.
- Before You Build6-week coaching for business owners about to hire, launch, automate or rebuild. Leave with decisions made and a brief of what to build. $1,500 pilot.
- BuildLaunch tech, platform setup, migrations, automations and operations for mission-driven online businesses. Every build starts with a brief.
I help coaches, authors, course creators and founders make sense of what they’ve already tried, decide what’s worth building next, and stop paying for systems nobody uses.
Why systems sit unused
You’ve bought the software. You’ve hired the help.
The CRM is half set up. The VA is waiting for instructions. The funnel was built for an offer you changed three months ago.
Nothing is broken, exactly. It just doesn’t match the business you run now. Usually that’s because the systems were built before the decisions underneath them were finished.
Two ways to work with me
Before You Build
6-week coaching · $1,500 pilot rate
For when you’re not sure what to build, hire, keep or stop. We go through what you’ve already tried and turn it into decisions. You leave with a decision record and a brief that says exactly what needs to be built, and why.
Build
Done-for-you tech and operations · projects from $2,500
For when the decisions are made. My team of tech VAs and online business managers sets up the systems and keeps them running, working from a brief instead of guesses.
Not sure which one you need? Send a voice note. I’ll tell you.
When I first came to Anh, I had all kinds of ideas on how to pull off my business: a membership, a book, 1-1 coaching, workshops, challenges, YouTube, and more. Anh immediately saw what was happening and I’ll never forget her words: “Chris, there is A way but there is no RIGHT way. These are all A way.” At that point, it felt like a whole wall of confusion had come down.
Why decide first
Every system you build locks in a decision: who it’s for, what it sells, how it runs. When that decision changes, the system has to be undone, and undoing always costs more than building.
An hour of deciding costs less than a month of undoing.
Who I work with
Mission-driven online businesses: authors, course creators, coaches and community builders. You’ve already sold something, delivered it, and tried a few things that didn’t stick. You care more about impact than about looking busy.
She executes faster than the speed of light, catches mistakes before they come up, and she keeps her eye on the big picture and on every detail. During my launches, she would troubleshoot at all hours, and for long hours, exhilarated by every challenge.
Tell me what you’re building.
Send me a voice note on Voxer. Five minutes is plenty. I’ll listen to the real situation and tell you what kind of help makes sense. Sometimes the answer is “nothing yet,” and I’ll say so.